Agenda item

Victoria Daly (Senior Media Officer) introduced the item, updating the board on the progress of the reputation campaign. She summarised the proposals for the campaign and provided a proposed campaign timetable, particularly highlighting the input the team had received from both focus groups and the lead members.

Discussion

Members;

• Expressed general support for the campaign.
• Raised concerns over the proposed “Not just rubbish” strapline.
• Requested officers to present further details to the board at the next meeting.

Decisions

Members;

1.          Noted the progress of the campaign.

2.          Requested further details to be presented to the board for approval at the next meeting, with particular reference to the proposed strapline.

Action

Officers to present further details to the board on the reputation campaign at the next board meeting.